{"product_id":"1966-beautify-america-5-washington-dc-first-day-cover","title":"1966 Beautify America 5¢ Washington, DC First Day Cover","description":"\u003cp\u003eThis 1966 Beautify America First Day Cover features a block of four 5¢ stamps depicting the Jefferson Memorial framed by cherry blossoms, postmarked in Washington, DC on October 5, 1966. The cachet, produced by C. Stephen Anderson, shows a detailed engraving of the memorial and carries the campaign slogan “PLANT for a more BEAUTIFUL AMERICA.”\u003c\/p\u003e\u003cp\u003eIssued during the Johnson administration, the stamp promoted Lady Bird Johnson’s national beautification initiative aimed at restoring natural landscapes, highways, and urban spaces. President Johnson’s quoted remarks on the cachet underscore the era’s growing environmental awareness and civic pride in America’s scenic heritage.\u003c\/p\u003e\u003cp\u003eA notable detail is the coordinated design linking the stamp’s cherry-blossom motif with the cachet’s illustration, creating a unified visual message. The cover is addressed to Lt. Col. R. E. Brandel, USMC, at the Defense Depot Ogden in Utah, reflecting the widespread military and civilian interest in the campaign.\u003c\/p\u003e\u003cp\u003eIn fine condition with a crisp strike and attractive cachet, this FDC makes an appealing addition for collectors of 1960s topical issues, environmental themes, or Washington, DC postmarks.\u003c\/p\u003e","brand":"Maple Springs","offers":[{"title":"Default Title","offer_id":51388350693540,"sku":null,"price":4.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/4713\/5908\/files\/20260623094653.jpg?v=1782236115","url":"https:\/\/maplespringsllc.com\/products\/1966-beautify-america-5-washington-dc-first-day-cover","provider":"Maple Springs","version":"1.0","type":"link"}